German universities are on a hiring spree, recruiting hundreds of new professors linked to ¡°digitalisation¡±, covering areas such as big data, the digital humanities and the digital economy.

More than three in 10 new professorships established by German universities in 2018 had an explicit focus on ¡°digitalisation¡±, according to an annual survey of university heads, equating to up to 750 new positions.

Antonia Kr?ger, one of the authors of the latest edition of Germany¡¯s , said that the results were ¡°striking¡±.

This upsurge in recruitment has been driven by ¡°digitalisation initiatives¡± launched by German states that include hiring new academics, explained Dr Kr?ger, a scientific adviser at Stifterverband, an educational organisation that jointly conducted the research.

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For example, Bavaria, Berlin and Baden-W¨¹rttemberg have all launched initiatives to recruit digitalisation academics in recent years, she said. Earlier this year, that it would fund 50 new professorships focusing on digital transformation.

The figures appear to show that universities are not exempt from a about the impact of digitalisation or digital transformation, terms that can be something of a catch-all, but often centre around a fear of falling behind technologically and losing economic strength as a result. The magazine asked earlier this month: ¡°Will Tesla and Google Kill the German Car?¡±

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The need for digitalisation has become a constant refrain for politicians, with the federal government pledging tens of billions of euros to fix famously slow internet speeds.

¡°Digitalisation is everywhere, and everybody sees the need or feels pressured to cover it,¡± explained Key Pousttchi, professor of business informatics and digitalisation at the University of Potsdam.

The German government¡¯s could increase numbers further. At the end of 2018, following similar strategies by other countries, Berlin announced an AI strategy that would ¡°create at least 100 additional professorships for AI to ensure that AI has a firm place within the ÖйúAƬ system¡±.

At technical universities, the hiring spree has been particularly intense, with 37 per cent of new professorships focusing on digitalisation in some form, according to the survey.

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The survey also found that German universities are pivoting towards digitalisation as a research topic: almost three in 10 leaders of state universities of applied sciences said they would increase their focus on digital transformation. University managers were far more likely to be planning a research shift towards digitalisation than environmental sustainability, the survey found.

But, warned Professor Pousttchi, there was often a lack of clarity over what universities meant by digitalisation. ¡°Most people do not have a clear definition in mind and neither overview nor understand the underlying technologies and concepts as well as their impacts,¡± he said.

¡°Given that, which qualification do you require if hiring a professor for the subject x-y-z who covers digitalisation of or within that subject? And here, the answer is: ¡®We don¡¯t know.¡¯ And most of the time, there might be nobody in the hiring committee who does.¡±

david.matthews@timeshighereducation.com