Twitter is often painted as a frivolous tool for procrastination; a distraction from academic life rather than an integral part of it.

It can, however, be a valuable avenue for academics to expose their work to a wider audience, and there are also examples of lecturers embracing the social networking site to make their lessons more engaging. A third use, particularly pertinent for those just starting out on their academic careers, is advice.

When popular words or phrases achieve a critical mass of mentions on Twitter, they begin to ¡°trend¡±, meaning they appear in a mini-table of popular discussions to which users may wish to contribute. Earlier this month, the hashtag began trending. After a bit of encouragement from Times ÖйúAƬ (), the conversation turned to .

The hashtag was used more than 1,600 times between 10 and 13 February, with university staff, PhD students, former academics and other interested parties offering advice to scholars both young in age and young in terms of career. Some was serious, some cynical.

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¡°Track the hours you spend working in a week,¡± recommended Roopika Risam (), assistant professor of world literature and English education at Salem State University in Massachusetts. ¡°You will be shocked and start creating boundaries for your work.¡±

Guarding against becoming overworked was a popular theme. ¡°Seek out mentoring; take lots of advice,¡± tweeted Lee Jones (), senior lecturer in international politics at Queen Mary University of London. ¡°Learn when to follow it. Be collegial. Learn when to say no.¡±

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¡°Take it from a former academic (15 yrs): don¡¯t just add unpaid tasks to be a team player, ¡®impress the chair¡¯, etc¡±, said freelance writer, editor and consultant Joseph Fruscione ().

¡°Build a support network,¡± counselled Raul Pacheco-Vega (), assistant professor in the Public Administration Division of the Centro de Investigaci¨®n y Docencia Econ¨®micas Aguascalientes in Mexico. ¡°Have a life outside of academia. Remember, you¡¯re much more than your academic work.¡±

The advice did not go unheeded. Clare Stainthorp (), a PhD candidate at the University of Birmingham, was certainly paying attention. ¡°Was going to work through this cold today, but some supportive #AdviceForYoungAcademics has convinced me to rest & not ¡®power through¡¯,¡± she said.

Debby Cotton (), professor of ÖйúAƬ at Plymouth University, said the best advice for young academics she had ever heard was: ¡°Be nice to people on the way up; you¡¯ll meet them again on the way down!¡± Laura Olabisi (), assistant professor in the department of community sustainability at Michigan State University, also had some sage words. ¡°Everyone feels like an impostor some of the time ¨C it¡¯s not just you,¡± she tweeted.

Much of the advice about working in academia was upbeat. ¡°You are damn lucky to have the opportunity to be doing what you are doing ¨C be grateful and make the most of it,¡± said James Grant Resphire (), a PhD student at the University of Exeter.

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¡°Don¡¯t be discouraged by colleagues who won¡¯t help u & r always competing ¨C their loss not yrs¡±, said Arlene S¨¢nchez-Walsh (), associate professor of Church history and Latino/a Church studies at Azusa Pacific University in California.

But the odd tweet was somewhat less encouraging: ¡°If you do insist on Academia, don¡¯t disappear up your own ass,¡± was the contribution from the appropriately named .

chris.parr@tesglobal.com