It is bad practice for university press officers to edit information about their institutions on?Wikipedia (“WikiTweaks: PR staff wield the?airbrush for warts and all removal”, 21?November): indeed, it is likely to cause reputational damage to the organisations concerned.
Anybody can contribute to Wikipedia, but editing in cases of conflicts of interest breaches its community rules and contradicts internationally recognised guidance published by the Chartered Institute of Public Relations.
In June 2012, the CIPR’s social media panel collaborated with Wikimedia UK to develop a?guide for the PR profession on the use of Wikipedia. This document can be from the CIPR website.
PR is at its best when it is used openly and honestly to foster dialogue with an audience. Any attempt to act in an opaque manner will ultimately harm an organisation’s reputation – and can cause worse damage.
Stephen Waddington
President-elect, Chartered Institute of Public Relations
Director, Ketchum Europe
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to 罢贬贰’蝉 university and college rankings analysis
Already registered or a current subscriber? Login