The suggestion that prospectuses should be light on text and long on attractive images (“Message received: just keep it simple”, 4 April) reminded me of a poster that was designed for a college where I once taught.
Two students gazed into each other’s eyes by a lake with the college in the distant background. The text read: “The best day’s work I ever did was to apply to this college.”
There was a panic - and the phrase “day’s work” was hurriedly replaced.
Paul Goodwin
Frome, Somerset
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